The Ultimate Guide to Opera in the US and UK — Plus the World’s Top Companies
The Ultimate Guide to Opera in the US and UK — Plus the World’s Top Opera Companies Discover major opera companies, iconic venues, seasonal highlights, streaming picks, trivia, and how to see more opera without breaking the bank. There’s a reason opera has survived for more than 400 years. When ... Read more
The Ultimate Guide to the Ballet in the US and UK — Plus the World’s Top Companies
The Ultimate Guide to the Ballet in the US and UK — Plus the World’s Top Companies Discover major ballet companies, iconic venues, London and New York seasons, touring productions, trivia, and how to see more ballet without breaking the bank. There’s something about watching a dancer defy gravity in ... Read more
The Ultimate Guide to Magic Shows in the US & UK — Plus a Trick You Can Learn
The Ultimate Guide to Magic Shows in the US & UK — Plus a Trick You Can Learn Discover famous magicians, Las Vegas residencies, London magic theatres, touring illusionists, trivia, and a simple magic trick you can learn. If you love the feeling of saying “Wait… HOW did they do ... Read more
The Great 2025 OTL NYC Seat Fillers Experiment
The Great 2025 OTL NYC Seat Fillers Experiment NYC’s Best-Kept Entertainment Secret is Finally Out (But Just for Locals) New York City is overflowing with entertainment - from Broadway blockbusters to indie gems, from stand-up comedy in Brooklyn to immersive theatre in hidden venues across the boroughs. But as any ... Read more
Filling Seats, Fueling Arts, and Rocking #Fashiontainment
Filling Seats, Fueling Arts, and Rocking #Fashiontainment At OTL, we don't just fill seats - we ignite stages, spark excitement, and rock the world of arts and entertainment with a little #Fashiontainment flair! 🎭✨ Whether it's sneaking into nearly sold-out theaters (legally, of course), giving a standing ovation to independent ... Read more
Why Arts and Entertainment Need More Than Your Netflix Subscription
Why Arts and Entertainment Need More Than Your Netflix Subscription Streaming is easy. Saving the soul of our stages, galleries, and concert halls? That takes action. Note: Admittedly, I'm a little all over the place with this post. I'm frustrated at seeing arts & entertainment struggling and being censored. Here ... Read more
The Audience Effect: The Psychological Hack Every Event Promoter Should Use
The Audience Effect: The Psychological Hack Every Event Promoter Should Use by OTL Staff Writer Have you ever noticed how performers light up when the audience is engaged? Or how a comic gets even funnier when the crowd responds with laughter? That’s the audience effect—a psychological phenomenon where people perform ... Read more
Seat Filling for Immersive Experiences: A Win-Win for Venues and Attendees
Seat Filling for Immersive Experiences A Win-Win for Venues and Attendees - No Seats Required! by OTL Staff Writer Immersive experiences have taken the entertainment world by storm, offering audiences an unparalleled opportunity to engage with stories, environments, and themes in an entirely new way. From escape rooms and interactive ... Read more
Extend Your Signal: Seat Filling for Podcast Tours
Extend Your Signal: Seat Filling for Podcast Tours It's Fresh! It's Effective! by Lu Ann Wall, OTL Seat Fillers & Spotlight Adam Curry, often called the 'Podfather,' helped popularize podcasting with The Daily Source Code, one of the earliest and longest-running podcasts. Now, podcasting has evolved into a global phenomenon—and ... Read more
Hey Event Promoters – Papering the House?
Hey Event Promoters: Are You Papering the House? Here's an Alternative by Lu, OTL Seat Fillers & Spotlight Have you ever heard of "papering the house"? It's a term used in the entertainment world, usually involving sports stadiums or large venues that distribute free tickets to fill seats and create ... Read more
Maximize Your Event Success: The Business Benefits of Seat Filling in London with OTL Seat Fillers
The Business Benefits of Seat Filling in London Maximize Your Event Success! by Lu, OTL Seat Fillers & Spotlight Are you an event promoter, theatre manager, comedy club manager, or box office guru in the bustling heart of London? If so, you’re in luck! I’m excited to introduce you to ... Read more
Theatre Marketing in 2024: 30 Cool Tips to Wow a Crowd!
Theatre Marketing in 2024 You'll Find 30 Hidden (and Not So Hidden) Tips Here to Boost Your Attendance! by Lu, OTL Seat Fillers & Spotlight Theatre marketing in 2024 is more than just show promotion; it’s about creating engaging experiences. At OTL Seat Fillers, we specialize in this area, frequently ... Read more
The Secret to Finding the Best Seat Filler Website
How To Find the Best Seat Filler Website You Asked. We're Answering. And, It Might Be Surprising by Lu, OTL Seat Fillers & Spotlight In your quest to find the best seat filler website, you might imagine there's one ultimate winner, universally acclaimed across all cities. And, hey, I’m with ... Read more
Spotlight Listings: Discover Auditions and Casting Calls with OTL
A New Way to Find Auditions and Casting Calls by Lu, OTL Seat Fillers & Spotlight In the dynamic world of arts and entertainment, finding the right auditions and casting calls can be the golden ticket to showcasing your talent and advancing your career. Whether you're an actor, musician, singer, ... Read more
The Best Ways to Promote Events & Entertainment – Even If You’re the Entertainer!
3 Free and Fantastic Ways To Promote Events and Entertainment Even if YOU'RE the Entertainer by Lu, OTL Seat Fillers & Spotlight In the world of events and entertainment, getting the word out about your latest gig or show isn't just part of the job—it's an art form. But let's ... Read more
What is OTL Seat Fillers?
What Is OTL Seat Fillers? An Introduction to a Win-Win Concept for Events & Event-goers Jump into the awesome world of live entertainment with OTL Seat Fillers – your ticket to unforgettable experiences! As a member, score up to 4 free tickets per show whenever something cool comes up – ... Read more
10 Reasons Why Seat-Filling Is Beneficial for Your Holiday Shows
Seat-Filling is Beneficial for Your Holiday Shows - and ALL Shows! by Lu, OTL Seat Fillers & City Guides We’ve been filling seats for shows in US cities and London for nine years now, and one of the most common things we hear (at least at first) is “Why would ... Read more
The Ultimate Partner for Event Promoters
OTL Seat Fillers is the Ultimate Partner for Event Promoters by Lu, OTL Seat Fillers Event promotion can be a thrilling yet challenging venture. You want to ensure that your venue is filled to capacity, creating a vibrant atmosphere and maximizing your revenue. But what if you anticipate open seats? ... Read more
Bringing Life to Every Seat: The Advantages of Seat Filling for Event Organizers in Denver
Seat Filling in Denver By Lu, OTL Seat Fillers I'm here to give you the scoop on seat filling in Denver, which offers a distinct experience compared to award show seat filling. However, it's clear that award show producers have tapped into something valuable. The visual and auditory impact of ... Read more
Bringing Life to Empty Seats: The Advantages of Seat Filling for Event Organizers in Boston
Seat Filling in Boston By Lu, OTL Seat Fillers Allow me to acquaint you with the concept of seat filling in Boston, which differentiates itself from award show seat filling. However, it's worth acknowledging that award show producers are tapping into an interesting idea. The visual and auditory impact of ... Read more
Occupying Seats, Enhancing Experiences: The Advantages of Seat Filling for Event Organizers in Austin
Seat Filling in Austin By Lu, OTL Seat Fillers Let me provide you with insights into seat filling in Austin, a unique approach distinct from award show seat filling. Nevertheless, award show producers might be onto something, don't you agree? The sight and feel of a full audience surpass having ... Read more
Filling Seats, Filling Pockets: The Benefits of Seat Filling for Event Promoters in Atlanta
Seat Filling in Atlanta By Lu, OTL Seat Fillers I’m about to fill you in on seat filling in Atlanta, which is quite different than award show seat filling. But award show producers are onto something, don’t you think? It looks, sounds, and feels better to have a full audience ... Read more
Seat Filling in Los Angeles Just Got a Makeover – Learn How to Fill Your Events Quickly!
Seat Filling in Los Angeles A MUST-READ for anyone who promotes shows, events, or activities in the LA area by Lu, OTL Seat Fillers & City Guides OK, if you’re thinking “Who needs more seat filling in Los Angeles?”, you might discover that YOU do after reading this. Yes, if ... Read more
The Ultimate Guide: Seat Filling 101
Seat Filling 101 - A Two-Minute Course You've got nothing to lose and audience members to gain! You might not get college credit for it. But, if you're an event promoter (for theatre, comedy, music, sports, or special events), you'll want to view Seat Filling 101. That's because it's just ... Read more
Secret Seat Filling for Events: Video
Secret Seat Filling for Events Why? Because It's 100% Effective By Lu, OTL Seat Fillers & City Guides Question: Do you promote events? I’m referring to any public events like: The list goes on and on… Whether you have events with assigned seats or open admission, you want a full ... Read more
Video: Seat Filling for Theaters * Seat Filling for Theatres
Is It Seat Filling for Theaters or Seat Filling for Theatres? It Doesn't Matter - It Just Works! By Lu, OTL Seat Fillers & City Guides Do you have the occasional preview, media event, or performances where you have some open seats? You know they don’t do the performers or ... Read more
Video: Why is Seat Filling for Comedy Clubs a 100% Effective Marketing Strategy?
Seat Filling for Comedy Clubs 100% Effective Marketing Available To You Now By Lu, OTL Seat Fillers & City Guides If you’re responsible for marketing for a comedy club, you know how devastating it is to have a half-filled room. It’s more challenging for the comics, not as fun for ... Read more
Video: What is Seat Filling for Event Promoters?
So, What IS Seat Filling for Event Promoters? We've got the video By Lu, OTL Seat Fillers & City Guides Are you an event promoter, box office manager, patron services manager, or other promoter of local shows, events, and activities? If so, this one is for you! An Introduction to ... Read more
3 Reasons To Take Advantage of a Free Seat Filling Service for Your Next Event
Why Use a Free Seat Filling Service? by Lu, OTL City Guides & Seat Fillers Free tickets?! Why would I give away free tickets when I’m in the business of selling them? It’s something we’ve heard many times when we approach potential new entertainment partners for OTL Seat Fillers. However, ... Read more
The 2022 Guide to Marketing for Events
Marketing for Events by Lu, OTL City Guides & Seat Fillers Unless you’ve got the hottest act to hit the stage this year (and sometimes even then), marketing for events can be difficult. So, it’s essential to have a good strategy in place. And, a plan doesn’t have to go ... Read more
Your 5 Minute Guide to Partnerships Marketing Success
Successful Partnerships Marketing by Lu, OTL City Guides & Seat Fillers; Updated in April 2023 There's a lot of buzz about "partnerships marketing" these days. So we thought we should explain what it is, whether or not it works, and how OTL Seat Fillers offers highly effective private partnerships marketing. ... Read more
How To Combine 2022 Marketing Trends Into One Super-Successful Program
Evolving Into New 2022 Marketing Trends by Lu, OTL City Guides & Seat Fillers Remember when marketing focused on billboards, TV ads, and print? Then, we moved into an era of experiential marketing (aka grassroots or guerrilla marketing). Grassroots marketing is something I’m very familiar with after spending seven years ... Read more
Finally! A How to Fill a Seat Solution That Works
Actually, How About Filling a Few Seats (or 10? 20? 30?) by Lu, OTL City Guides & Seat Fillers Are you looking for a bigger audience or new patrons? Wouldn't an easy solution to fill a few spots be extremely helpful? Would you like to try new marketing that's proven ... Read more
What Are Seat Fillers in Tampa Bay Up To?
Seat Fillers in Tampa Bay Are Focused on Fun By Lu, OTL City Guides & Seat Fillers Unlike members of business groups, social organizations, or even gyms, OTL Seat Fillers in Tampa Bay belong to a club where members are uber-quiet. That's because they head out on secret entertaining missions ... Read more
The Only Guide to Seat Fillers in South Florida
South Florida Seat Fillers Know Something You Might Not By Lu, OTL City Guides & Seat Fillers If you think seat filling is just for awards shows or TV tapings, you might want to know what some South Floridians do - you can be a seat filler. It's a well-kept ... Read more
The Secret History of Seat Fillers in Seattle
What Are Seattle Seat Fillers Up To? By Lu, OTL City Guides & Seat Fillers Seattle Seat Fillers are part of a super-secret club. Unlike members of business groups, social organizations, or even gyms, OTL seat fillers keep their affiliation quiet. That's because they head out on the most entertaining ... Read more
Adventures of Seat Fillers in San Francisco
Free Tickets to All Kinds of Events for San Francisco Seat Fillers By Lu, OTL City Guides & Seat Fillers Daily life in the Bay Area can be an exciting ride with bicyclists battling for road space, the hustle and bustle during rush hour, and some of the best restaurants ... Read more
Who Needs Disney? Seat Fillers in Orlando Have Fun With Free Tickets
Seat Fillers in Orlando Love Theatre, Comedy, and More Orlando Seat Fillers Also Love FREE Tickets! Disney? No. But Seat Fillers in Orlando Don't Seem to Mind By Lu, OTL City Guides & Seat Fillers For anyone who doesn't live in the area, Orlando conjures images of Disneyland, Universal Studios, ... Read more
Why Seat Fillers in Denver are Free Ticket VIPs
Denver Seat Fillers are Highly Entertained By Lu, OTL City Guides & Seat Fillers Seat filling isn’t just for awards shows or TV tapings anymore. In fact, seat fillers across the US and in London are having even more fun claiming free pairs of tickets and enjoying all kinds of ... Read more
Why Seat Filling is More Than Filling Seats
When you've got a few extra tickets to spare, there are many reasons to invite seat fillers! It's a Whole New World of Seat Filling and It's More Than Filling Seats by Lu, OTL City Guides & Seat Fillers In another lifetime, I worked in marketing for minor league baseball. ... Read more
