An energetic audience captivated by a shining spotlight at a live event, with tickets swirling in the air, highlighting the theme of 'how to promote events'.

Entertainer? Event Promoter? Show Venue?

3 Free and Fantastic Ways To Promote Events and Entertainment

Even if YOU'RE the Entertainer

by Lu, OTL Seat Fillers & Spotlight

In the world of events and entertainment, getting the word out about your latest gig or show isn't just part of the job—it's an art form. But let's face it, not all of us are born marketers, and the idea of promoting can sometimes feel like trying to solve a Rubik's cube with your feet.

Fear not!

Whether you're the next big thing in comedy, a band on the brink of stardom, a theater troupe that brings the drama on and off stage, or a massive performing arts center that’s the cultural mecca in your town, there are three ways to promote your event that are as easy as pie (and just as satisfying).

Oh, and did I say they’re all free?! We hate those little asterisks and hidden caveats that some services are so good about integrating into their promotional information. However, with OTL’s promotional services, free is free - and you can take that to the bank!

Embrace the Power of Seat Filling

First up, let's talk about the secret sauce to a buzzing venue: seat filling. With OTL Seat Fillers, you can fill those pesky empty seats without breaking a sweat. It's like having a magic wand that turns 'meh' into 'wow' by ensuring your venue looks packed to the rafters.

And the best part? It's absolutely free. You provide the seats, and OTL brings the people. It's a win-win where the only thing you're risking is a standing ovation.

The not-so-good news? OTL isn’t in every city. We have five preferred locations in the US, some on-call cities throughout the US, and OTL is in London. But we’ll go where the demand is, so be sure to add your name to our mailing list and suggest a location if we’re not in your area.

Now having said that, though, don’t stop reading. That's because the next two services are NOT location-dependent. They’re for EVERYONE.

Seat Filling Submission
A diverse crowd of enthusiastic spectators applauding at an event, embodying the success of effective event promotion.

Shine Under the SpOTLight

Now, let's dial up the dazzle with Spotlight pages. Think of OTL Spotlight as your own personal billboard in Times Square, minus the traffic. It's a place where you can strut your stuff, share your events, and connect directly with arts and entertainment lovers.

Whether you're a solo artist who's more mysterious than a detective novel or a venue that's seen more drama than reality TV, Spotlight lets you shine. And, you guessed it, promoting your talent here is completely free.

I’d be remiss if I didn’t mention another really cool thing about Spotlight. It’s social without the social media aspect. So, you don’t need to crank out content through the wee hours of the morning. Send your info and let your page speak for you. And, yes, you can certainly change things up when you get the urge, but that’s up to you.

We’re algorithm-free!

OTL Spotlight Submission

Make Calendars Your New Best Friend

Last but not least, let's not overlook the old-school charm of event calendars. OTL City Guides are not your grandma's calendars (unless she's into promoting fantastic events, in which case, go grandma!).

These digital marvels are powered by Evvnt and are your golden ticket to reaching arts and entertainment aficionados in the US and UK. Submit your event for free and watch as your audience grows faster than a magician's rabbit population.

The City Guides feature local calendars and national calendars. They’re like the icing on the promotional cake that’s OTL.

Event Calendars on

We are delighted to work with OTL. Their networking has been extremely beneficial iin helping our organization promote our nonprofit and charity events by reaching out to the local community and providing them opportunities that enrich our theatres, dancers, and our arts and crafts people. The organization is amazing.

PL, San Francisco Entertainment Partner

Why Promote Events and Entertainment With OTL?

Now you might be wondering, "Why should I promote events and entertainment with OTL?" Well, aside from the unbeatable price of absolutely free, OTL attracts a dedicated audience of arts and entertainment lovers. It's like performing at a friend's party - if your friend was every arts enthusiast in the US and UK.

Promoting your event or talent doesn't have to be a Herculean task. That's because with OTL's trio of promotional powerhouses—seat filling, Spotlight, and event calendars—getting the word out is as easy as pie, a piece of cake, and a walk in the park all rolled into one.

So, grab your metaphorical megaphone and let OTL help you turn the spotlight on your event. After all, the world could use a little more entertainment, and with OTL, promoting your next big thing could be your easiest act yet.


How do I get started with seat-filling for my event?

Getting started is as simple as pie! Just head over to OTL Seat Fillers Event Submission, fill out the form with details about your event, and voilà! Our team will then review your submission and work their magic to help fill those seats, providing seat fillers (aka OTL members) with all kinds of information. Hey, we even include age requirements and dress codes!

Is there really no cost to promote my event or talent on Spotlight?

Believe it or not, all of OTL's services for entertainers and promoters are completely free and super fast and easy! Spotlight is designed to shine a light on artists, entertainers, and venues without the hassle of cranking out content every hour of the day. So, go ahead and submit your information on the Spotlight Submission page and prepare for your moment in the sun.

Can I list multiple events on the OTL City Guides event calendars?

Absolutely! Whether you have one event or a whole season's worth, you can list them all on the OTL City Guides event calendars. Just navigate to the OTL City Guides Event Calendars, submit your events, and watch your audience grow. And, no worries if you don't see your local calendar available, as there are national calendars for the US and UK.

How does OTL promote my event or listing after submission?

Promoting your event depends on whether you're submitting to the public-facing OTL Spotlight or OTL City Guides, or you've opted to invite seat fillers. Seat Filling is confidential. That means OTL never promotes the names of its entertainment partners, so regular ticket sales aren't impacted.

However, when you submit your event or listing for Spotlight or the Evvnt-powered event calendars, OTL takes the reins by showcasing it to a wide audience of arts and entertainment enthusiasts across the US and UK. Through our websites, newsletters, and dedicated member communications, we ensure your event gets the attention it deserves.

What types of events or talents are eligible for promotion through OTL?

OTL loves all things arts and entertainment! So, whether you have a theater production, comedy show, concert, dance performance, variety act, or you're an aspiring or established musician, festival promoter, or showcasing any form of arts and entertainment, we’re here to help you promote it. Even if you’re unsure whether your event fits, submit it anyway! We’re always excited to support the arts in any form.