Seat Filling for Event Promoters & Marketers
Before you go...
We're polling event promoters and marketers about reopening plans and would appreciate your participation. We're drawing one survey on July 8th to award a participant with a $100 Amazon Gift Card.
Seat Filling is NEW in the 21st century. If you're an event promoter or marketer with a ticketed event, virtual experience, activity, class, experience, or other offerings, you're in the right place! OTL Seat Fillers provide a Free, Easy, and Private Way to add to your audience or patron list.
Seat Filling is Unique Marketing
Inviting OTL Seat Fillers costs nothing more than the tickets for free experiences that you provide. No money is ever exchanged between you and OTL.
Private, Free, Unique, and Uber Easy Marketing
Nothing stays the same, and that holds for products, services, and promoting them. So, as an event promoter or marketing specialist, you can send OTL Seat Fillers on a super-secret mission to fill seats at your upcoming show or event. Or, maybe offer them a free Yoga class, invite them to a wine tasting spectacular, or a matinee show that typically has open seats (we can tell you first-hand, they love popcorn!)
The Process is Quick and Painless (we promise!)
- You privately offer tickets (or opportunities) to OTL
- OTL posts all of the information in the password-protected members-only area (remember, we never publicly promote our partners so we don't impact your regular sales)
- An alert goes out to Seat Fillers that something new has arrived
- Interested OTL Seat Fillers make their online reservations with spots based on their membership level (either up to 2 or 4 seats)
- The complete reservation list is sent to you
- You take it from there - distributing the tickets or checking in OTL Seat Fillers (OTL never handles tickets)
Submit Your Show, Activity, Event, or Service
- Ticketed Events
- Sporting Events
- Music, Theatre, Comedy
- Fairs, Festivals
- Movies, More!
- Classes, Parties
- Gym Memberships
- Bowling, Massages
- Health & Beauty
- Lectures, More!
Virtual Event Submission
- Online Only
- Escape Rooms
- Wine Tastings
Benefits for Event Promoters
OTL never publicly promotes the names of our events and marketing partners so that regular sales aren't impacted.
OTL attendees follow the same rule. They don't discuss receiving comps or being Seat Fillers.
Having OTL compile a reservation list for you or share a secret code to unlock a virtual event or other activities is 100% free. No money is ever exchanged between OTL and its event and marketing partners. Just keep in mind that tickets or opportunities must be comped for members.
Back in the "old" days, papering meant printing off thousands of tickets, hoping that a few hundred would be used. These days, OTL Seat Fillers provide a 21st century papering concept. However, Seat Fillers that claim spots are required to attend (so you get about a 90% accuracy rate!)
Frequently Asked Questions
You'll find that privately inviting OTL Seat Fillers is one of the easiest marketing tools you'll ever come across!
How Do OTL Seat Fillers Benefit Event Promoters & Marketers?
OTL Seat Fillers is a service that supports the Arts & Entertainment communities (and beyond) by providing a unique marketing service. Instead of running an ad or distributing 500 tickets hoping for five people to show, OTL privately compiles a reservation list and then turns it over to the show, event, or business for implementation.
Plus, OTL never publicly promotes the names of its partners, so regular business isn't impacted. AND... it's FREE!
What are the Requirements if I Want to Offer Something to Seat Fillers?
Requirements for seat filling opportunities revolve around one main rule - whatever OTL posts for its seat fillers members must be 100% free to them, but must also have a value associated.
OTL cannot post free shows or activities that are free for everyone. Seat Fillers pay membership dues for the opportunity to claim seat filler-only comps. But, as far as the types of events or activities, pretty much anything goes!
How Do I Get the Tickets to OTL Seat Fillers?
OTL makes it super easy to invite seat fillers to events. OTL takes online reservations from its seat filler members and sends YOU the will-call list. But, from there, it's in your hands.
You distribute the tickets at your box office or other designated location right before the show starts. OTL never handles tickets.
What Types of Seat Filling Opportunities Can Be Offered?
While theatre (plays and musicals) are number one for members, OTL has offered a long list of events and experiences over the past 7+ years.
Seat filling opportunities have covered sporting events, preview and media performances, TV tapings, virtual events, lectures, book signings, classes, conferences and expos, dinner theatre, museums, private parties, burlesque, dancing, movies, day cruises, the list goes on...
How Much Does it Cost Event Promoters & Marketers for OTL Seat Filling?
This is an easy one, as the answer is Z-E-R-O. It's free for event promoters or marketing specialists to work with OTL Seat Fillers. However, the tickets, activities, or services that you offer must be 100% free for OTL Seat Fillers - no upcharges or fees added.
Where are Seat Fillers Located?
OTL has Preferred US cities which are the busiest (with both partners and seat fillers). They include Atlanta, Austin, Boston, Chicago, Denver, Orlando, San Francisco, Seattle, South Florida, and Tampa Bay.
London, England is another top location for seat fillers and seat filling.
Then, there's a third level of membership called Seat Fillers On-Call. On-Call members are from various locations across the US but some of the top On-Call cities include Charlotte, Jacksonville, Nashville, Portland (Oregon), Raleigh, and St. Louis.
On-Call Seat Fillers appreciate national events, services, virtual, and other opportunities that aren't entirely location-specific.
A Few Testimonials from Event Promoters
Secret Seat Filling means identities are hidden!
Remember, one of the benefits of inviting OTL Seat Fillers is the privacy factor. OTL would LOVE to broadcast to the world the list of our amazing entertainment partners. But we're a behind-the-scenes marketing tool for event promoters and marketers. So, mum's the word!
OTL has catered to our needs and we are grateful for their friendly service. In addition, working with OTL has been really easy, discrete and has helped to bring revenue to our venue.
SAN FRANCISCO ENTERTAINMENT PARTNER
I love working with OTL. The ticket process is easy and the audiences they send our way keep coming back. They are a valuable part of the arts community in Austin.
AUSTIN ENTERTAINMENT PARTNER (7+ YEARS)
On the List (OTL) is the perfect service to help us get extra bodies into the theater for opening nights, or to fill any last-minute vacancies. Mark and his team do an amazing job making it seamless for the theater, too!
BOSTON ENTERTAINMENT PARTNER
On the List (OTL) has been a great resource for bringing new patrons to our theatre! Because people who are interested in theatre become members, they are exactly our target audience! And they come again and again... Even when they aren't "on the list"!
ATLANTA ENTERTAINMENT PARTNER
Other Free Marketing Resources for Event Promoters
Seat Filling might be the most unusual opportunity, but OTL is City Guides and Seat Fillers. The OTL City Guides are for everyone and share food, fun, freebies, and things to do!
We've got local and national events calendars courtesy of Evvnt. So, you can post your own information or shoot us an email with a blog post, discount, or other opportunities in the US or UK, and we're happy to share!